Tuesday, June 28, 2005

Bloglines - SHOPTALK: One Chapter At A Time (AdWeek.com)

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SHOPTALK: One Chapter At A Time (AdWeek.com)

AdWeek.com - Advertising in literature continues to move at a snail's pace. The latest writer to try to change that is Michael T. Owens, who is using eBay to auction off one full page of ad space in his upcoming novel, A Dream Come True. Owens, a former advertising executive with one novel already under his belt, says he's just "brainstorming cost effective, out-of-the-box ways to market. By combining the captive audience and long shelf life of a book, I'm able to create a win-win situation for me and one lucky advertiser."

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